<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
    <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
    <title>Privacy Statement</title>
    <link href="gw_popup.css" rel="stylesheet" type="text/css" />
</head>
<body>
    <h1>
        ReserveSociety.com Privacy Statement</h1>
    <h2>
        1. Introduction</h2>
    <p>
        This website is operated by a member of the Diageo group of companies, the ultimate
        holding company of which is Diageo plc (registered in England and Wales with company
        number 23307 and registered address at 8 Henrietta Place, London W1G 0NB, United
        Kingdom).</p>
    <p>
        All references to 'our', 'us', 'we' or &lsquo;company&rsquo; within this policy
        and within the opt-in notice are deemed to refer to Diageo plc, its subsidiaries,
        affiliates and associates.
    </p>
    <p>
        We endeavor to protect your personal privacy. We provide this Privacy Statement
        to help you to understand what we may do with any personal information that we obtain
        from you. By providing your personal information to us, you signify your acceptance
        of our Privacy Statement and agree that we may collect, use and disclose your personal
        information as described in this Privacy Statement. If you do not agree to this
        statement, please do not provide your personal details to us. This Privacy Statement
        is incorporated into, and part of, the <strong>Terms and Conditions</strong>, which
        govern your use of the site in general. We will use your information only for the
        purposes set out below.
    </p>
    <p>
        We may need to update this Privacy Statement from time to time. We recommend that
        you regularly check this page to ensure that you have read the most recent version.</p>
    <p>
        Changes to the Privacy Statement are noted here:</p>
    <p>
        Date last revised: <em>&lt;&lt;this should be the date that the new PS is published
            on the website&gt;&gt;</em></p>
    <p>
        Description of revision:
        <br />
        <em>Section 11 &ndash; Contact details for any privacy related enquiries</em><br />
        <em>Section 8 &ndash; Guidelines on account name and passwords</em><br />
        <em>Company registration details</em><strong> </strong>
    </p>
    <h2>
        2. Legal purchase age</h2>
    <p>
        You must not provide us with your personal information if you are not of legal age
        to purchase alcohol in the jurisdiction in which you reside and (if different) in
        the jurisdiction in which you are accessing the site. We do not intend to collect
        personal information from any individuals under the legal purchase age or market
        alcoholic beverages to anyone under the legal purchase age. If we receive notice
        or believe that someone under the legal purchase age has provided us with personal
        information we will make every reasonable effort to remove such personal information
        from our files or flag such personal information and retain it for the sole purpose
        of ensuring that it is not used any further.
    </p>
    <h2>
        <strong>3. What is personal information?</strong></h2>
    <p>
        Personal information is information about an identifiable individual, as defined
        by applicable law. It does not include aggregated information that does not allow
        you to be identified, nor does it include business contact information such as your
        name, title, business address and business phone number.&nbsp;
    </p>
    <h2>
        4. Collecting personal information
    </h2>
    <p>
        You can decide what personal information you provide to us. We will only collect
        personal information that you choose to provide. Where possible, we will enable
        you to select how we will use this information (for example, by choosing to opt-in
        or opt-out of receiving special promotional offers). <strong></strong>
    </p>
    <p>
        You may choose to provide us with personal information if, for example, you: contact
        us with an enquiry; register on the site; fill out a survey or other form with your
        personal information included; request us to provide you with information; enter
        a competition; post information to public areas of the site or take advantage of
        a promotion.
    </p>
    <p>
        You have the opportunity to decide whether or not to receive communications from
        us, except communications required by law or to administer any transaction requested
        by you, at any point where we request information about you. <strong></strong>
    </p>
    <p>
        By providing any personal information to us, you fully understand and clearly consent
        to the transfer of such personal information to, and the collection and processing
        of such information in, other countries or territories. Any such transfer and processing
        by us will be in accordance with this Privacy Statement.
    </p>
    <h2>
        5. Use of cookies on our websites</h2>
    <p>
        In common with many websites, we use &quot;cookies&quot; to help us gather and store
        information about visitors to our websites.
    </p>
    <p>
        A cookie is a small data file that our server sends to your browser when you visit
        the site. The use of cookies helps us to assist your use of certain aspects of the
        site.
    </p>
    <p>
        You can delete cookies at any time or you can set your browser to reject or disable
        cookies.
    </p>
    <p>
        You can obtain information about how to manage cookies at <a href="http://www.aboutcookies.org">
            www.aboutcookies.org</a>.</p>
    <p>
        We may use information from cookies for the following purposes:</p>
    <ol>
        <li>Traffic monitoring, e.g., the IP address from which you access the site, the type
            of browser and operating system used to access the site, the date and time of your
            access to the site, the pages you visit, and the Internet address of the website
            from which you accessed the site.</li>
        <li>To recognize repeat visitors for statistical / analytical purposes.</li>
        <li>Anonymous tracking of interaction with online advertising, e.g., to monitor the
            number of times that a banner ad is displayed and the number of times it is clicked.</li>
    </ol>
    <p>
        We may connect the information that we collect through cookies with other personally
        identifiable information that you provide to us. Such purposes are:</p>
    <ol>
        <li>To customize or personalize your experience of the site; for example, so that we
            can greet you on the site by name.</li>
        <li>For transactional purposes, such as credit card sales.</li>
        <li>To monitor your use of our website(s) in order to make our communications to you
            as relevant as possible; for example, by sending you email communications relevant
            to the parts of the site that you visit most often or by letting you know about
            features of the site that you have not accessed previously.</li>
    </ol>
    <p>
        We may compile and report to third parties (such as advertisers) aggregate statistics
        about our users in terms of numbers, traffic patterns and related site information.</p>
    <h2>
        6. Use of personal information</h2>
    <p>
        We may use and/or disclose personal information collected from you in one or more
        the following ways:</p>
    <p>
        <strong>Marketing Communications</strong>. We may use your personal information
        in order to communicate with you about our products and services and those of our
        subsidiaries, affiliates, and parent companies and any of their related businesses.
        However, you will be able to choose whether or not to receive such communications
        when you first provide personal information to us. You will also have an opportunity
        to unsubscribe whenever we communicate with you. You may also unsubscribe from such
        communications at any time (see &ldquo;Unsubscribe, access, questions and further
        information&rdquo;<strong> </strong>below).</p>
    <p>
        <strong>Marketing analysis</strong>. We may use information for internal marketing
        analysis, for example, to assess trends amongst our consumers or to measure the
        amount of traffic to our websites. We may also share non-personal information with
        others, such as advertisers, in aggregate anonymous form, which means that the information
        will not contain any personally identifiable information about you.&nbsp; We will
        only shared identifiable personal information with third parties for marketing analysis
        with your consent.</p>
    <p>
        <strong>Transactional purposes</strong>. We may use your personal information in
        order to respond to your queries and requests and to manage transactions such as
        credit card payments for any goods that you order from us or any of our agents,
        or for the fulfillment of such transactions (e.g., delivery). The personal information
        you provide may be used by an authorized vendor to fulfill that order.
        <br />
    </p>
    <p>
        <strong>Third party offers</strong>. We may arrange for carefully selected organizations
        to send you marketing and promotional information that may be of interest to you.
        In such circumstances your personal information may be disclosed to these organizations
        that will be bound by confidentiality obligations and restrictions on use of personal
        information. We will obtain your permission before we allow a third party to send
        you any such communications. <strong></strong>
    </p>
    <p>
        <strong>Public (or Interactive) areas of our websites</strong>. Information that
        you post on or through the public areas of the site (e.g., chat rooms, bulletin
        boards and discussion groups) are generally accessible to, and may be collected
        and used by, others and may result in unsolicited messages or other contact from
        others. Users of our websites are encouraged to exercise caution when providing
        personal information about themselves in public (or interactive) areas of the site.</p>
    <p>
        <strong>Sale or Transfer</strong>. In the event of a sale, merger, consolidation,
        change in control, transfer of substantial assets, financing, reorganization or
        liquidation, we may transfer, sell, or assign to third parties information concerning
        your relationship with us, including without limitation, personally identifiable
        information that you provide and other information concerning your relationship
        with us. <strong></strong>
    </p>
    <p>
        <strong>Legal purposes</strong>. We may collect, use and/or disclose your personal
        information if permitted by law or required to do so by law or where we believe
        such action is necessary in order to detect, protect or defend us and/or other third
        parties against error, negligence, breach of contract, theft, fraud and other illegal
        or harmful activity, to comply with our audit and security requirements, and to
        audit compliance with or corporate policies, procedures, legal and contractual obligations.</p>
    <h2>
        7. Disclosure of personal information
    </h2>
    <p>
        In addition to disclosures identified in the purposes above, from time to time we
        may disclose personal information to:</p>
    <ol>
        <li>our service providers and subcontractors, including our affiliates, retained to
            perform functions on our behalf or to provide services to us, such as warehousing
            and delivery; marketing and advertising; data processing; software development;
            website hosting and management; information technology and office services; legal,
            accounting, audit and other professional service providers; and further provided
            such service provider does not collect, use or disclose the personal information
            for any purpose other than to perform such functions or to provide services to us
            or as otherwise required by law;</li>
        <li>a person or entity, including our affiliates, to whom disclosure is required in
            order to fulfill one or more of the purposes described above under &ldquo;Purposes
            for Collecting Information&rdquo;;</li>
        <li>a person who, in our reasonable judgment, is providing or seeking the information
            as the authorized or appointed legal agent of the subject individual; or</li>
        <li>any third party with your consent or where disclosure is required or permitted by
            law.</li>
    </ol>
    <p>
        Your acceptance of the Terms and Conditions of use of the site, which include this
        Privacy Statement, constitute the granting of consent to the use and disclosure
        of your personal information for the purposes set out above.
    </p>
    <h2>
        8. Security</h2>
    <p>
        We take security seriously and we take precautions to keep your personal information
        secure. We have put in place appropriate physical, electronic and managerial procedures
        to safeguard the information we collect. We have no control over the privacy of
        any e-mail communications while in transit to us. We recommend that you not include
        confidential, proprietary or sensitive information in e-mails.</p>
    <p>
        In the unlikely event that we believe that the security of your personal information
        in our possession or control may have been compromised, we may seek to notify you
        of that development. If a notification is appropriate, we would endeavor to do so
        as promptly as possible under the circumstances, and, to the extent we have your
        e-mail address, we may notify you by e-mail.</p>
    <p>
        You are&nbsp;reminded that, in accordance with the Terms and Conditions of use of
        this site, which include this Privacy Statement, you are&nbsp;responsible for maintaining
        the strict confidentiality of your account password, and you are responsible for
        any activity under your account and password. &nbsp;It is your sole responsibility
        to control the dissemination and use of your password, control access to and use
        of your account, and notify&nbsp;us when you desire to cancel your account.&nbsp;&nbsp;We
        will not be responsible or liable for any loss or damage arising from your failure
        to comply with this&nbsp;obligation.
    </p>
    <h2>
        9. Unsubscribe, access, questions and further information
    </h2>
    <p>
        At your request, where the law requires us to do so, we will confirm what personal
        information we hold about you, update your information, remove your information
        and/or correct any inaccuracies in such personal information if you contact us using
        the unsubscribe details provided below.</p>
    <h2>
        10. Portfolio permissions
    </h2>
    <p>
        If you have given permission for communications about Diageo brands generally (for
        example, by opting to receive <em>news and special offers by email about Diageo&rsquo;s
            other great alcohol brands</em>) you may from time to time receive communications
        about brands to which you have not opted-in specifically. Information about many
        of Diageo&rsquo;s brands can be found at <a href="http://www.diageobrands.com/">www.diageobrands.com</a>.
    </p>
    <p>
        We may occasionally send you communications about brands not featured on <a href="http://www.diageobrands.com/">
            www.diageobrands.com</a> (e.g. new brands). We recommend that you refer to <a href="http://www.diageobrands.com/">
                www.diageobrands.com</a> from time to time as the list of brands featured
        will be updated periodically.</p>
    <p>
        Providing general permission for us to communicate with you about our brands does
        not mean that you will receive communications about all Diageo&rsquo;s brands. We
        will only communicate with you about those brands that we think may be of particular
        interest to you. Any such communications will provide you with an opportunity to
        unsubscribe from the brand in question and/or from all communications about Diageo
        brands.
    </p>
    <p>
        If you have any privacy-related questions, concerns or complaints, please contact:
        Digital Governance Director, Diageo plc, 8 Henrietta Place, London, W1G 0NB, E-mail:
        privacy@diageo,com
    </p>
  
    <h2>
        11. Links
    </h2>
    <p>
        The site may contain links or references to other websites outside of our control.
        Please be aware that we have no control over these websites and our Privacy Statement
        does not apply to these sites. We encourage you to read the privacy statements and
        terms and conditions of linked or referenced websites you enter.</p>
    <p>
        As required, this Privacy Statement will be supplemented by additional legal requirements
        in jurisdictions where we conduct business. Nothing in this Privacy Statement or
        otherwise will create, or add to, any right or claim (whether legal, equitable or
        otherwise) that any individual or person may have at law or otherwise against the
        company or any third party or any of their respective directors, officers, employees,
        agents or representatives (collectively the &ldquo;Diageo Group&rdquo;); nor will
        the existence of this Privacy Statement or its application impose or add to any
        obligations or liability upon the Diageo Group that the Diageo Group does not already
        otherwise have under law.</p>
    <p>
        &copy; Reserve Brands Group, London, NW10 7RR. 2008. All rights reserved.</p>
    <p>
        Version 9.2 dated 11<sup>th</sup> Feb 2008</p>
</body>
</html>
